Standard Lead Generation Tracking

- Google Tag Manager (GTM) setup
- Google Ads conversion tracking (Form Submissions, Calls, Button Clicks)
- Google Analytics 4 (GA4) event tracking setup
- Facebook Pixel (basic setup)
- Custom GTM implementation for lead form tracking
- DataLayer implementation for form submissions
- Basic cross-domain tracking (if needed)

Advanced Server-Side Tracking for Lead Gen

Everything in Lead Gen Tracking, plus:
- Full Server-Side Google Tag Manager (sGTM) Setup
- Google Ads Enhanced Conversions (via sGTM)
- Facebook Conversion API (server-side with first-party data tracking)
- Server-side Google Analytics 4 (GA4) event tracking
- Custom event deduplication to improve data accuracy
- Advanced lead quality tracking (Zapier/CRM integration if required)

Standard E-commerce Tracking

- Google Ads & GA4 Enhanced E-commerce Tracking
- Google Tag Manager (GTM) setup for all major events (Product View, Add to Cart, Checkout, Purchase)

- Facebook Pixel Standard Events & Dynamic Remarketing setup
- Google Ads Enhanced Conversions for Purchases
- Custom DataLayer implementation (for Shopify, WooCommerce, Magento, or custom platforms)
- Revenue tracking & attribution modeling setup

Advanced Server-Side Tracking for E-commerce

Everything in E-commerce Tracking, plus:
- Full Server-Side Google Tag Manager (sGTM) Setup
- Google Ads Enhanced Conversions (via sGTM)
- Facebook Conversion API (Server-Side for maximum accuracy)
- Advanced revenue attribution tracking (Google, Meta, Bing Ads)
- Custom DataLayer & CRM integration (e.g., Klaviyo, HubSpot, Salesforce)
- Server-side GA4 event deduplication & improved cookie tracking
- Integration with external BI tools (if required)